Study on Social Service Transformation of New Established Undergraduate Institutions in China: Based on Text Analysis on News on Official Website

摘要

The transformation of social services is one of the key tasks for the undergraduate university changing to be an applied university. This article made a text analysis on the news about social service from the column of "university events”. It shows that the social service of newly-building undergraduate university has distinctive features and has an orientation of "localness, application, openness”, which is a natural advantage. It also has the following problems: too many plans lacking systematicness, core competence and sense of participation, lower service level, out-of-date philosophy and so on. It is suggested that newly-building undergraduate university make an inner-driven transformation, with direct and active service to others.