目的 探讨无偿献血者(下称献血者)再次献血的意愿及其影响因素,从而提出针对性对策,提高再次献血者比例,建立稳定的献血者队伍.方法 采用自制问卷对2009年1-12月进行无偿献血的献血者891例进行调查,内容包括再次献血的意愿及其影响因素.结果 69.8%(622/891)的献血者表示愿意再次献血,不愿意或不清楚的占30.2%(269/891);献血服务互动质量是影响献血者再次献血的主要因素,其次是献血宣传和献血者献血过程的感受.结论 献血服务、献血宣传、献血者献血过程的感受等是影响献血者再次献血的主要因素.要提高献血者再次献血的比例,应通过提高献血服务互动质量,提高献血服务的信赖度和采供血人员的专业素质,加快献血知识以及相关政策的宣传力度和加强对采供血机构的监督与管理等来促进无偿献血的持续发展.%Objective To analyze volunteer donors' willingness to take a second donation and factors influencing their choices,thereby to propose precautionary measures to increase the number of regular donors and establish a stable team of volunteer donors.Methods A self-designed questionnaire was applied to conduct a survey from January to December 2009 among 891 volunteer donors. Results A total of 622 donors showed willingness to continue blood donation, accounting for 69.8％, while 30.2％ (269/891) did not or did not suggest definite determination to take a second attempt. The interaction service quality during the blood donaion was the primary element affecting donors' decision, while the publicity of blood donation and donors' own feelings during the donating process serve as the followed impotant elements. Conclusion Blood donation service, blood donation promotion volunteer donors' experiences are the major factors that influence people's choice of a second donation. In order to boost the proportion of second blood donation, some measures such as enhancing the publicity of blood donation knowledge and policies, reinforcing the supervision and administration of the blood collection and supply organizations should be taken into effect.
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