商务网站信息生态系统的配置与评价

摘要

基于信息生态系统的理论研究,综合运用生态论、系统论以及复杂系统自适应理论对商务网站信息生态系统的优化配置进行了研究,并对商务网站信息生态系统的影响要素、要素之间的结构性、系统性和效益性进行分析,针对影响要素进行了配置指标体系的设计,采用模糊综合评判的方法对该系统的配置水平进行了评价,为商务网站经营效益的评价奠定了基础的同时,也为商务网站的价值增值提供了方法和途径。%Based on the theoretical study of the information ecosystem, this article makes a comprehensive use of the ecologi- cal theory, system theory and complex adaptive system theory to study the optimized configuration of the information ecosystem of the business website. The article analyzes the influencing factors and the inter-factor structuredness, systematieness and effective- ness of the information ecosystem of the business website, designs the configuration index system in accordance with the influencing factors, and uses the fuzzy comprehensive evaluation method to evaluate the configuration level of the system. So, while the article lays a foundation for the evaluation of the benefit of the business website, it also provides the method and approach for the value in- crement of the business website.