基于Web评论挖掘的动态竞争情报分析研究（上）——问题分析与模型构建

摘要

面对网络中日益丰富的用户评论信息,利用评论挖掘技术对其进行智能化的自动分析,获取非传统意义上的动态竞争情报,对于企业竞争战略的制定和竞争优势的保持具有重要意义。文章在详细分析Web评价挖掘技术研究现状和当前竞争情报分析存在问题的基础上,将Web评论挖掘融入企业竞争情报分析之中,构建了基于Web评论挖掘的动态竞争情报分析模型,阐述了模型中各个模块的主要功能及其实现策略。%Facing the increasingly rich user review information in the network,utilizing the review mining technology to analyze it automatically and intelligently so as to obtain the nontraditional dynamic competitive intelligence is of important significance to enterprises in formulating the competitive strategies and keep the competitive advantages.Based on the detailed analysis of the research status of Web review mining technology and the problems in the current competitive intelligence analysis,this paper integrates the Web review mining technology into the enterprise competitive intelligence analysis,constructs a dynamic competitive intelligence analysis model based on Web review mining,and expatiates on the primary functions of each module in the model and its implementation strategies.