公平关切下制造商主导的闭环供应链定价策略

摘要

Fairness concern is introduced into a closed-loop supply-chain and supply-chain strategy for such a supply chain is studied .The decision-making strategy of supply-chain members is analyzed under two situations:only the manufacturer cares about the fairness and only the retailer is concerned about the equity.The influence of the preference coefficient on the recovery rate and system profit of supply -chain under the two different concern subjects is compared .Studies show that the fairness preference of the man-ufacturer improves both the wholesale and retail price to reduce the recovery rate and profit on both sides . The fairness preference of the retailer reduces the wholesale price , retail price , and the recovery rate , but improves its own profit .At the same time , it is found that decision makers cannot blindly pursue fairness , which may lead to failure of the supply chain and loss of social welfare .%将公平关切行为引入到闭环供应链决策中，研究了制造商公平关切与零售商公平关切两种情形下的决策行为，比较分析了不同关切主体下公平偏好系数对供应链回收率、系统利润的影响。研究发现，制造商的公平偏好会提高系统的批发价与零售价，造成回收率及双方利润的降低；而零售商的公平偏好会导致批发价、零售价及供应链回收率的降低，但可以提高自身的利润；同时发现决策者不能一味地追求公平而导致供应链运作失常及社会福利的损失。