价值共创视角下造价咨询企业客户关系管理创新研究

摘要

Customers are the source of value of continuous developing for cost consulting enterprises,but the current customer relationship management of cost consulting enterprises is still in relatively low-end state. This paper analyzes the current situation of customer relationship management by questionnaire survey. In view of the problems revealed in the survey results,explores the innovation of customer relationship management model from the perspective of value enhancement of business process and the improvement of organizational structure combined with value co-creation theory. Finally,puts forward some ways and methods to improve the customer relationship management model.%客户是造价咨询企业发展的价值源泉,但目前造价咨询企业在客户关系管理工作方面处于比较低端的状态.通过问卷调查对客户关系管理现状进行分析,针对调查中暴露出的问题,结合价值共创理论从业务流程增值和组织结构改进两方面探讨客户关系管理模式创新,并提出改进现有造价咨询企业客户关系管理模式的途径和方法.