经营性建设项目市场分析的质量改进研究

摘要

The market analysis in feasibility study report of operational projects is very important for investment decision-making,but the quality of market analysis needs to be improved. The paper firstly analyzes three practical problems affecting the quality of market analysis of operational projects. Then,puts forward the improvement mechanism of market analysis quality according to the key factors analysis and improvement path planning. Finally,puts forward the improvement strategy of market analysis quality from the view of regulatory guidelines and the promotion of business capacity.%经营性项目可研报告中的市场分析对于投资决策非常重要,其质量有待提高.首先分析影响经营性项目市场分析质量的三大现实问题,然后根据关键因素分析和改进路径规划提出市场分析质量的改进机制,最后分别从管理部门规则指引和业务部门能力提升角度提出市场分析质量的改进策略.