Making efforts to create a safe,beautiful and hospital environment,carrying out humanized management and service,is the important ways to strengthen connotation construction,highlight the hospital brand.This paper thought that it should fully consider the feeling of patients,constantly design and optimizate the service process,focus on doctor-patient communication,establish and improve the follow-up mechanism,provide patients with convenient,efficient,warm and satisfactory service.%努力营造安全、优美的诊疗环境,大力推行人性化管理与服务,是现代医院加强内涵建设、彰显品牌效应的重要手段.要充分考虑患者就医感受,科学设计不断优化服务流程,注重医患交流沟通,建立和完善随访机制,为患者提供方便、快捷、温馨、满意的服务.
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