医院网站建设中的伦理道德问题分析

摘要

分析医院网站建设的道德特点：诚实不欺、有效沟通、真诚服务、清晰明了、义然后取，指出了目前医院网站建设中主要存在着过度宣传、信息匮乏、缺乏特色、互动性差等问题，并剖析了产生上述问题的原因。因此，提高医院网站道德水平建设的对策应做到：面向大众，强化服务意识；开阔思路，拓展信息来源；建章立制，及时更新信息；锐意创新，突出网站特色；实事求是，主动推介网站。%This paper summed up the moral characteristics of website construction of hospital, which includes:honesty, effective communication, sincere service, clearness and righteous. The problems of hospital website build-ing are excessive publicity, the lack of information and features, poor style of writing and interaction and so on and analyzed the reasons for the above problems. Put forward some countermeasures to improve the moral level of hospi-tal site, namely: public, strengthen the service consciousness; open thinking, expand information sources; con-structing system, update the information;innovation, prominent website characteristics;seek truth from facts, ac-tive promotion website recommendation.