新媒体环境下医疗新闻伦理失范现象探讨∗

摘要

In this paper, the characteristics of new media information dissemination are interpreted in detail, including the expression of liberalization, virus-disseminating, inclination of news entertainment, violence of pub-lic opinion and over-exposure of privacy. This article takes the immoral cases of medical news in recent years as examples, deeply analyzes the serious phenomena of medical news under new media environment, such as misrepr-esentation, loss of authority, moral loss of reputation, loss of social rationality and disclosure of public privacy.%通过对自由化表达、病毒式传播、娱乐化倾向、暴力化舆论、随意化曝光等新媒体信息传播特点进行阐述，并以近年来几起伦理失范的医疗新闻案例为证，剖析了新媒体环境下医疗新闻可能出现的内容失实、权威失信、道德失誉、社会理性失智、公众隐私泄露失控等不良现象。