在推进海洋文化建设的背景下对文化要素在滨海旅游中的作用进行量化,基于对滨海旅游文化承载力的分析,以舟山地区为例测量出该地区对文化感知度或是接受容纳程度的数值,结果表明:文化因素在滨海旅游中具有重要作用,并提出了加大滨海旅游中文化建设的建议.%In the background of promoting construction of marine culture the effects of cultural elements on coastal tourism were quantitatively analyzed,and the cultural perceptibility or acceptable capacity in Zhoushan area was calculated by analyzing the cultural carrying capacity of coastal tourism.lt was concluded that cultural elements had an important effect on coastal tourism. Also the suggestions and measures were put forward to enhance the cultural construction in coastal tourism.
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