Schade Vineyard: A business plan and analysis.

摘要

Schade Vineyard is a small, family-owned and operated vineyard and winery located one mile west of Volga, South Dakota. The company was organized in 1999 and commercialized in 2001. Having witnessed significant exponential growth in recent years, Schade Vineyard and the market for South Dakota produced wine are expected to enjoy continued growth.;A business assessment including a feasibility study, a complete business plan, and a financial analysis for Schade Vineyard is presented in this thesis. While writing the business plan involved primarily examining the company and its components, the wine industry and statewide market were also reviewed. By examining these three elements, an objective assessment and evaluation of the company and its competitive position was accurately determined. Utilizing these findings, the current position of Schade Vineyard in the market and a strategic avenue regarding future positioning and growth potential was outlined.