Analysis of the Innovation Processes in the Sphere of Excursion Services of the Republic of Tatarstan

摘要

The article analyzes innovative processes in the sphere of excursion services; analyzes innovations on the market of excursion services of the Republic of Tatarstan and Kazan, characteristic of preferences of tourists of classical and innovation forms of excursion activity is given. The growth of trips and excursions, the emergence of new forms, increased competition among tourist destinations, as well as the introduction of new information technologies became the characteristic feature of modernity. Excursions are the main modular part of tourist and museum activities and the main form of educational tourism. The main directions of innovation, the use of new types of equipment and technologies in traditional excursions, the emergence of new types of excursions: audio tours, excursions, quests, online, smart tours, 3D and art tours, etc., as well as new marketing techniques are analyzed. The article presents an analysis of innovative types of excursion activities in the Republic of Tatarstan and Kazan. In this regard, the leadership of museum tours are discussed in relation to the city.