Research into digitally mediated networks is important as these are becoming increasingly intertwined with other aspects of our everyday lives as we invest as much effort in the relationships developed there as elsewhere. Over the past few years we have witnessed the rise of digital media usage (at least in the developed world) as exemplified by such Web 2.0 enabled networks as Facebook, YouTube and the like. It appears that Wittel's (2001) hypothesis that ‘network sociality’ will become ever more important has come to fruition. Socialization for many has become deeply embedded in technology and is characterised by an assimilation of work and play (Wittel 2001). As Judith Donath states: “information that was once local is becoming global. The dramas of high school friends, blind date traumas, and mundane job irritations, once hot gossip only to be the immediate circle of the people involved, are now published for worldwide consumption on blogs and network sites.” (Donath 2007).
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