Communication strategy and presence of the University Computing Centre (SRCE) on internet based social networks

摘要

The University Computing Centre (SRCE) established its presence on Internet based social networks in November 2009, namely on Facebook. Soon after, SRCE become present on Twitter, Google+, YouTube, LinkedIn and foursquare. Maintaining the presence and communication on social networks was initially one of the activities carried out by the SRCE Helpdesk service. However, as a result of the growing workload and responsibilities of the Helpdesk, a new service was established only for activities related to social networks. This paper discuses the communication strategy used by SRCE on social networks. The authors examined different web based tools and services to gather information about Internet users who follow SRCE's activities on different social network. A data analysis shows that the initial goals SRCE set in 2009 related to its communication strategy on social networks have been fulfilled. This data will also be used as a starting point for reconsideration of the existing communication strategy. With the emergence of new popular social networks there might be a need for expansion.