Discussion on the archetype image of built environment

摘要

The paper talks about the value of archetype image of built environment base on the archetype image theory of Carl Gustav Jung. It points out that the archetype strategy is the approach of getting high level environmental qualities. And in virtue of Jung's archetype theory, human beings can set up contacts among modality, aesthetics and meaning, and set up contacts between location and user, further more, people can set up contacts between built environment and people's spiritual life. Whether the built environment can inspire the collective unconscious which buried deeply in the soul of human beings, and whether people can draw on scenery to express the emotion in order to achieve empathy, as well as whether the built environment have Genius loc are the important embodiment and evaluation factors of whether they could lead high quality life or not. The foundation and most effective way to carry out all these things are the archetype image showing clearly in build environment.