A 4-stage mental model of conversion: An approach to capture transition of customer mind

摘要

Conversion is one of the ultimate goals of service providers. It requires an in-depth understanding of internal mental behavior toward conversion. There are many industrial best practices in terms of guidelines for conversion-oriented web design and smartphone application design. Most of them are still in a phase of trial-and-error because they lack a systematic methodology that deals with the mental flow of a customer during conversion. In order to provide building blocks towards a systematic construction of conversion-oriented web design methodology, the author proposes a 4-stage view model of conversion.