Diagnosing E-commerce website quality based on DEA

摘要

The website quality affects the success of E-commerce directly, and therefore reasonable quality evaluation and diagnosis of E-commerce website is of great practical significance. In this paper, DEA was adopted to evaluate the quality of E­commerce website and a quality diagnosis method was proposed based on DEA. Moreover, the system of quality evaluation target was setup. Finally, this method was proved to be effective and scientific by example analysis.