Study on personalization of the search engine and its design

摘要

Personalization of search engine is a subject studied by various search engines, and is a new tendency of search engines development. In this paper, from the perspective of personalized information retrieval service, key technologies on the personalized approach is studied, and an architecture of a new personalized search engine system is built. Simulation tests proved that such personalized approach can improve search results effectively, and have good adaptability.