This paper examines the efforts undertaken by the Northwest Energy Efficiency Alliance(Alliance), in conjunction with national and regional utility activities, to continue efficientlighting market transformation by engaging lighting showrooms in the stocking, promotion, andsale of ENERGY STAR? qualified light fixtures. Lighting showrooms were identified as a keymarket actor in the effort to continue penetration of energy-efficient lighting fixtures and to laythe groundwork for future Northwest plans to create an ENERGY STAR homes program. Todate, lighting showrooms have met efficient fluorescent light fixtures with skepticism andreservation. This paper will detail efforts undertaken by the Alliance to leverage activitiesinitiated by the EPA ENERGY STAR Fixture Program to engage key regional lightingshowrooms in the ENERGY STAR Partner Program.Both the EPA and the Alliance selected Seattle Lighting, with its broad geographiccoverage of the Pacific Northwest, as a key target lighting showroom for their initiative. Thispaper will describe the coordinated effort undertaken by both organizations, focusing on Allianceand regional utility activities over the past couple of years that resulted in a successful promotionlaunched in October 2003. This paper will also describe other elements essential to the success ofthe promotion: the commitments made by regional utilities, and the relationship needed betweenthe manufacturer and lighting showroom. Success was achieved due to the combined efforts ofmultiple organizations coming together to achieve a common goal, thereby planting the seeds formarket transformation of energy-efficient fixtures in the Pacific Northwest.
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