Assessment Method based on different Viewpoints

摘要

With the fast development of the marketing economic, brand is gradually turning to be the focus of the people, measuring brand value always takes a very important part in marketing field. This text analyzed the famous methods in domestic and international marketing field, and came out a new opinion of the writer's own basis on these methods ,it is that the value of brand has three origins: the enterprise's own strength value, the value of the consumer with brand and the value of the marketing cost establishing the brand. Basis on this opinion, the writer founded a new model to measure the brand value. And use a group of data for an example analysis to testify the feasibility of the model.