Online auctions can be interesting from the point of view of streamlining the buying process and reducing the number of preferred suppliers. However, in many cases print jobs aren't standard products like paper clips, and during the creative and production process, many changes are made to the specifications. This certainly needs to be taken into account during the process. Interesting was also the fact that some print buyers value financial stability as very important. In many cases they want to sign contracts for 1,5 or 2 years and then they need to be sure that the printers will survive and are able to invest in their own future.
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