Looks Can Cost; Especially On A Small Screen

摘要

Today, the average consumer is comfortable browsing a web site using a desktop, laptop or kiosk computer. However, this is changing a rapid rate as more and more consumers access the same web content using a small screen device such as a mobile phone or personal digital assistant (PDA). Regardless of the consumers' expertise with the mobile device, the experience is becoming frustrating as they try to navigate their way through web content that has been designed for a large screen; a design that results in cumbersome layout, slow-loading images and 'off-screen' navigation points when viewed on a small screen device. The result is dissatisfaction on part of the consumer, and possible loss of revenue for an e-business enterprise. The main objective of this paper is to highlight several techniques and technologies that are currently available that can assist in displaying 'user-friendly' web pages regardless of the screen size of the device.