A Research on Chinese Consumers' Using Intention on 3G Mobile Phones

摘要

With the explosion of technology development, information appliance (IA) and digital devices (DD) become more and more popular these years. And the development of the third generation (3G) mobile phone is viewed as the most potential profitable product in the next decade. However, 3G mobile phone is confronting its promotion bottleneck. By using diffusion of innovation and lifestyle theory, hence, this study aims to examine the factors influencing adopting 3G mobile phone intention. Result shows only "technology cluster" is significantly related to adoption intention among four variables examined in this study.