Causes and Characteristics of Short Video Platform Internet Community Taking the TikTok Short Video Application as an Example

摘要

In the past two years, the short musical video platforms in China, represented by TikTok and Kuai Shou, have developed rapidly, and the number of users and social influence have risen sharply. As a result, many internet communities have formed within the platforms. These internet communities are generally characterized by youthfulness, large quantity, low thresholds, and discretely organized. Their formation and aggregation also lie in their satisfaction with the needs of users' cognition, emotion, personal integration, social integration and pressure relief. This paper will combine the theory of uses and gratifications, social identity and media law, and internet and offline research methods to analyze the characteristics and causes of the internet community of short video platforms.