An implementation and analysis of DSR using market basket analysis to improve the sales of business

摘要

The mention system is implementing to enhance the sales of retail business. Daily Status Report system is use for increasing the performance of retail business by using the data mining algorithms. In this system we use the market basket analysis to find out the frequent patterns. In this system we are able to track the location of employee. This system also enables to access the daily basis information of the product sales with particular areas. Therefore company administrator can easily know the performance of particular employee. And also he is able to know the sale of particular product if the sale of particular product is low then for increasing the sale of the product company include offer in that product. In the mention system we use the market basket analysis technique which shows the purchasing habits of the customer.