The green supply chain-the case of The Body Shop

摘要

This article illustrates the global Cosmetic retailer-The Body Shop's successful transformation from its old mission statement (Green its product line) to the new mission statement (Green its entire supply chain). Firstly, it gives a brief introduction about the background of case study. Then it analyses trade-offs of benefits and costs of green supply chain. Following this, The Body Shop's Strategies to Achieve Green Supply Chain are described, they're: Partnership strategy, Information Technology (IT) strategy, Waste Minimize Strategy and Transportation Strategy. Finally, Conclusion is made as an ending.