Developing Critical Thinking Skills by Using Hybrid Pedagogy in International Marketing Strategy Course

摘要

Business school students should possess the insights and critical thinking skills, and be able to make decisions in uncertain times. This article examines hybrid pedagogy which combines case analysis with case writing to teach International Marketing Strategy course for undergraduate students so as to develop student capabilities of problem identification, analysis, problem solving, synthesis, evaluation and decision making in uncertainty. The evidence shows that the hybrid pedagogy enriches student learning experience, while improving student's critical thinking skills.